Jira Product Discovery Services
Turn Ideas into Winning Products with Jira Product Discovery
Jira Product Discovery is a product management tool by Atlassian that helps teams capture, prioritize, and validate product ideas. It centralizes insights, aligns stakeholders around strategic goals, and integrates with Jira Software to seamlessly transition validated ideas into delivery workflows. Designed for product managers, it provides roadmaps, prioritization frameworks, and collaboration features to support outcome-driven product development.
Jira Product Discovery is designed to help product teams systematically explore new opportunities and turn raw ideas into well-defined initiatives. It provides a structured workspace to collect feedback, evaluate impact, and connect product decisions to measurable business outcomes, ensuring that prioritization is driven by evidence rather than assumptions.
Built by Atlassian, the tool supports cross-functional collaboration by bringing product managers, stakeholders, and leadership into a shared decision-making environment. With customizable views, scoring models, and goal alignment features, it enables teams to clearly communicate product direction and confidently move validated concepts into execution.
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Why Product Teams Choose Jira Product Discovery
Jira Product Discovery enables product teams to prioritize ideas with clarity and confidence. It brings transparency to decision-making and ensures discovery efforts stay aligned with business objectives and delivery execution.
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Organize Ideas with Clear Structure
Transform scattered feedback and ideas into structured views, making prioritization simpler, data-driven, and aligned with strategic objectives.
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Keep Teams and Stakeholders Aligned
Ensure shared visibility into priorities, scoring models, and roadmap plans so everyone understands direction and strategic focus.
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Bridge Discovery and Jira Delivery Workflows
How Jira Product Discovery Works
Jira Product Discovery provides a structured framework that guides teams from opportunity identification to validated execution. Each stage ensures alignment, evidence-based prioritization, and seamless transition into delivery.
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Centralized Idea Collection and Organization
Product teams capture, organize, and refine potential opportunities in a centralized and collaborative discovery workspace.
- Capture ideas from multiple sources
- Organize with tags and fields
- Collaborate through comments and feedback
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Evidence-Driven Validation and Context Linking
Each idea is strengthened with qualitative and quantitative evidence to validate assumptions and expected business impact.
- Link research and analytics data
- Attach stakeholder and customer feedback
- Maintain traceable supporting documentation
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Strategic Scoring and Comparative Evaluation
Opportunities are evaluated using structured scoring models aligned with strategic goals and measurable outcomes.
- Apply impact versus effort scoring
- Rank initiatives by strategic value
- Adjust priorities as insights evolve
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Dynamic Roadmap Planning and Communication
Validated initiatives are visualized in flexible roadmaps that clearly communicate priorities and timelines.
- Create timeline or theme views
- Share live roadmap updates
- Adapt plans to changing priorities
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Seamless Transition from Discovery to Execution
Approved ideas move directly into Jira Software for structured development and tracking.
- Convert ideas into Jira issues
- Link discovery context to tasks
- Track progress through delivery stages
Empyra’s Atlassian Tool Stack
Jira Product Discovery Implementation Approach
A structured implementation of Jira Product Discovery ensures alignment, scalability, and governance. The approach focuses on configuring workflows, integrating systems, and enabling long-term adoption.
Conduct collaborative sessions to define product goals, prioritization models, stakeholder roles, and measurable success criteria before configuring the environment.
Design customized views, scoring models, workflows, and roadmapping structures aligned with organizational strategy and product operating model.
Configure structured custom fields to capture impact, effort, objectives, themes, and supporting insights consistently across all ideas.
Establish role-based access controls, approval workflows, and governance policies to maintain data integrity and decision transparency.
Integrate with Jira Software, collaboration tools, and analytics platforms to ensure seamless discovery-to-delivery traceability.
Deliver role-based training, documentation, and change management support to drive user adoption and sustainable product discovery practices.
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What Our Customers Have to Say
"Empyra has been extremely helpful in getting Cohen & Company’s Atlassian environments up and running. They have been able to provide great guidance in the options available and also have been able to execute on implementation of those options in a timely and effective manner. They have helped us bring in other departments outside of IT to utilize the service desk options to manage requests and workflows with great reviews from those teams."
Chief Technology Officer
Cohen and Company
"The Empyra consultant has allowed us to take the use of Atlassian's Jira product to new levels across the organization, providing significant improvements in workflows in IT as well as many Finance and Operations teams. There have been some complex requests that Empyra have dealt with, and all have been completed professionally, collaboratively, and efficiently. Empyra have always been super responsive, and are keen to work with the various OTC teams to solve their individual business needs."
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Roger Abrahams, Senior Vice President - IT
OTC Industrial Technologies
"As our exclusive Atlassian partner, we brought Empyra in to plan, execute and manage our Atlassian migration to the cloud. From pre to post migration activities and support, Empyra was there to support our project team every step of the way. The migration went as smoothly as possible, and there was no major impact to our business operations."
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Sr. Manager, Portfolio Management
"I was very pleased with the consistent can-do attitude the Empyra team brought to each meeting, they quickly came up with solutions, suggestions, recommendations on our various challenges and pitfalls during the migration. My team and I really appreciated that the Empyra team made themselves available 24/7 to troubleshoot with us or answered any questions raised in a timely manner."
Sr. Manager, Portfolio Management
"I'd like to extend a heartfelt thank you to the Empyra team for their exceptional support during our migration of Confluence and Jira from server to cloud including 14 managed apps. Their expertise and dedication were instrumental in navigating this complex transition smoothly. We truly couldn't have achieved this milestone without their guidance and hard work. Their efforts were a crucial factor in the success of our migration project, and we are deeply appreciative of their partnership. Thank you, Empyra, for being such a reliable and effective ally in our journey to the cloud!"
Gavi Ornelas-Morales, Tools Support, Supervisor
University of California Office of the President
Get Your Jira Product Discovery Setup Roadmap in a Free Expert Session
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